MAY 25, 2023 (NEW YORK CITY, NY) – “I think society has a way of telling women that we are too much, especially in relationships,” says Mariel Loveland of NYC-based indiepop band Best Ex about her bright yet melancholic waltzy new track/video “Tell Your Friends." “We're constantly told that we need too much and want too much and expect too much. As a result, so many of us shrink ourselves and ignore our needs to make others happy,” she says. Loveland adds that the song is about the slow realization that the problem isn't being “too much.” It’s that those who force us to shrink ourselves for their comfort aren’t enough. “Tell Your Friends” is the first sampling of music to come from Mariel this year.
The follow up to Best Ex’s 2020 EP Good At Feeling Bad, "'Tell Your Friends" has its origins in the summer of 2021, when the world was slowing getting back to normal post Covid lockdowns. “I remember walking back in the summer rain, soaking wet, listening to a rough, unfinished version, and imagining what the world would be like when I finally got to share it. Would there be a place for upbeat breakup songs in a world still grieving? Complaining about boys seemed so trivial when we were legitimately afraid to go outside, but then it hit me. It *is* trivial. We shoulda cut the weight that held us down and ignored the noise a long time ago. We should’ve never tried to fit into boxes we were never gonna fit in. There are more important things to waste our time with as our world collectively heals. That’s what this song is about.”
Living in the shadow of NYC in Northern New Jersey, Mariel Loveland got her start battling it out in the rough and tumble suburban scene with her nostalgia-tinged punk outfit Candy Hearts in 2010. Within two short years, she went from playing basements across the East Coast to sharing the stage with pop punk heavyweights like Man Overboard,New Found Glory and Weezer. After a final stint on Vans Warped Tour in 2015, she adopted the moniker Best Ex, trading energetic guitars for fuzzed-out synths, dreamy acoustics and a melodic sweet tooth that rivaled Carly Rae Jepson's or Sky Ferreira's. Loveland’s previous two EPs—Ice Cream Anti-Social (2017) and Good At Feeling Bad (2020)—were met with critical acclaim from publications like Billboard and Alternative Press, even landing airplay on BBC Radio 1. After inking a new record deal with Iodine Recordings, the singer-songwriter is gearing up for the release of Best Ex’s debut full length later this year.